Run your gym.
Grow on the network.
One system to run an independent gym, studio or coaching space: booking, memberships, leads, front desk, marketing and reporting. One network to grow it: a marketplace where new members find you, and your own branded app for the ones who stay.
14-day free trial · No credit card · Month-to-month
Thursday
Riverside Fitness · 4 classes
Sunrise Flow
Mia · Studio A
7:00
5 left
Strength 101
Sam · Studio B
9:15
Full
HIIT Express
Sam · Studio A
12:00
8 left
Power Yoga
Mia · Studio A
18:00
2 left
The software runs your gym. The network grows it.
New members find you
Your gym gets a profile in the app people open to find classes near them. They discover you, book a first session and pay, with no listing to maintain.
- Discovered by location and modality
- First booking and payment in the app
- Reviews and class history built in
Regulars live in your brand
On the Signature plan, the same platform ships an app with your name, logo and colours on the member's home screen. One member record spans both doors: same bookings, same membership, same history.
- Your name on the home screen
- Push, chat and community feed
- One profile across marketplace and app
Replace the whole stack of tools
A booking widget, a payments tool, a rota spreadsheet and a mailing list that never talk to each other. All one system now.
Intelligence
Know what is happening in the business
Grow
Turn enquiries into members
- LeadsCapture every enquiry, follow up on time and see where leads drop off.
- AI Front DeskAn assistant that answers your DMs, books people in and knows when to hand over.
- WhatsAppBooking updates and conversations from your own WhatsApp Business number.
- Marketing & automationsSegments, campaigns and workflows that run from your member data.
Run
The day-to-day, in one place
- Class bookingA timetable members book in seconds, with waitlists that fill themselves.
- Memberships & paymentsRecurring memberships, passes and failed-payment recovery, paid to your bank.
- Scheduling & staffThe timetable, the rota, leave and cover on one shared calendar.
- Point of saleSell at the desk on the same account that runs your timetable.
- AppointmentsOnline appointment booking for businesses that run on a diary, not a timetable.
Week of Mar 4
Publishing liveMon
Tue
Wed
Thu
Fri
Sat
Build a week in a few minutes
Lay out recurring classes across every room and location on one grid, assign coaches and capacity, then publish. Changes reach members the instant you save.
- Multi-location weekly grid
- Drag to reschedule, copy a week forward
- Instant publish to your booking page and app
Revenue · last 12 weeks
Riverside Fitness · all locations
€31,420
94%
Retention
4.1%
No-show rate
€71
Avg / member
Know exactly how the gym is doing
Because it's one system, revenue, attendance and retention update as bookings and payments happen — so you catch a dip before it becomes a problem, and prove what's working.
- Live revenue, attendance and retention
- No-show and class-level performance
- One-click CSV export for payroll and taxes
Up and running in a day
Because the schedule, payments, front desk and reports are one system, they move together — start to finish, nothing re-keyed.
Publish your week
Add locations, class types, coaches and capacity. It goes live on your page and app the moment you save.
Members book and pay
A few taps in the app. Memberships and class packs apply at checkout automatically.
The desk runs itself
Desk sales and check-in share one account, so nothing is re-keyed and nothing needs reconciling.
Watch the numbers move
Revenue, retention and no-shows update live. Export clean CSVs whenever you need them.
From first class to your own app.
Every plan comes with a 14-day free trial, the BULUO member app and a spot in the marketplace. Signature adds an app under your own name. No setup fees, cancel anytime.
Starter
A new studio getting off the ground
€49/mo
Unlimited members, 1 location, your gym in the BULUO app
Start free trialGrowth
An established gym ready to scale
€99/mo
Unlimited members, up to 3 locations, automations & SMS
Start free trialElite
Multi-location gyms and franchises
€249/mo
Unlimited locations, door access, dedicated account manager
Start free trialSignature
Elite, with an app under your own name
€350/mo
Everything in Elite, plus your own app in the App Store and Google Play
Start free trialRun on a diary, not a timetable? That works too.
Stylists, therapists and independent service businesses get appointment booking in place of a class timetable, on the same platform.
Services and hours
Set what you offer, how long each service takes and when you are open.
A public booking page
One link for your bio or website. Clients book without an account.
Date overrides
A one-off day somewhere else replaces that day's hours.
Self-service changes
A manage link in the confirmation email lets clients move a booking.
Frequently asked questions
- How is BULUO different from other studio software?
- Two things. It puts scheduling, memberships, POS, marketing and reporting in one product instead of a stack of tools that never agree. And it's a marketplace: every gym on BULUO shows up in the app members use to find classes, and can have its own branded app on the Signature plan.
- You're a new company — why trust you with my gym?
- Fair question. Every plan is month-to-month with no setup fee, and you can export your members, schedule and payment history as CSV at any time. If BULUO isn't right for you, you leave and take everything with you.
- Do members pay to use BULUO?
- No. Members download the app and book for free. You keep your own pricing for memberships, packs and drop-ins. BULUO processes it, with standard Stripe fees.
- Can members book from their phone without an app store?
- Yes. Every gym gets a fast, mobile-optimised booking page members can bookmark, plus the full BULUO app. On the Signature plan they get an app under your gym's name as well.
- Is there a free trial?
- Yes. Every new gym starts with a full-featured 14-day free trial. No credit card required.
Put your gym on the network
Set up a gym in minutes and click through every one of these flows yourself. 14 days free, no credit card, month-to-month.